On the surface as a multi-year program, it's aim will be to use Coyne's IndyCars for promotions involving math, science, and technology in the scouts.
"It's the ultimate Pinewood Derby," said Coyne, a former scout himself. Additionally, he noted that he's seeking primary sponsorship for the No. 19 entry. Announcements regarding the entire team program for 2010, including multiple cars and driver, will be announced soon.
"This is the first time that we're aware on a national scale that the Boy Scouts of America have wrapped their arms around a sport of any kind," Coyne continued. "I think it's a unique platform; it's been a lot of fun what we've done this past year having scouts at several races.
"It's truly the ultimate engineering exercise what we do with these IndyCars, with the initiative that scouting and companies are pushing forward with their math and science program this will provide a cool way for kids to explore and expand their abilities in this field," he added. "There's a need in this country for future engineers, and we will have many initiatives to have kids to have fun, but explore the science of racing. We look forward to this being a very long relationship with many facets to explore and expand in the coming years."
Eric Moore, the BSA strategic brand manager, echoed Coyne's enthusiasm. "There's a lot of ground to make up in the areas of math, science and technology, and there's not a better paradigm than allowing youth to see how those skill sets manifest themselves in something as fun, fast and exciting as IndyCar racing."
He added, "What we have is the perfect engineering vehicle that can get kids excited about the sciences while enjoying a quality scouting experience."
Look for additional announcements from Dale Coyne Racing regarding sponsors, cars, and drivers in the coming weeks.
Written 01-11-2010, 05:21 pm
Updated 01-11-2010, 06:18 pm
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